Sanrio
LEAD DESIGNERAt Sanrio, I lead the design for product launches across key verticals, including fashion, plush/toys, stationery, and accessories. I manage the entire email lifecycle, from weekly newsletters and retention campaigns to brand collaborations with companies like Nike, Puma, LeSportsac, GIRL Skateboards, Loungefly, Starface, The Creme Shop, Impressions Vanity, and more. I design and direct brand-aligned, high-converting creative across all marketing channels to ensure a cohesive visual brand experience. My work connects the product with the brand, driving brand equity and loyalty at every touchpoint while supporting key company OKRs, such as profitable growth and scalability.
Crafting quality through teamwork
Collaboration is key to successful campaigns. At Sanrio, I worked alongside a skilled team to manage and execute high-quality email lifecycles for product launches, ensuring timely delivery and maximizing engagement.
- Alexander Cao, E-Commerce Marketing and Merchandising Manager
- Monica Gutierrez, E-Commerce Marketing and Merchandising Associate
- Kimberly Kessler, Photographer
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