At Sanrio, I led and designed the visual identities for all of its social channels, including @hellokitty, @sanrio, @gudetama, @aggretsuko, and @hellokitty, infusing each with an elevated kawaii aesthetic. My designs were typographically driven to align with Sanrio’s positive messaging. Through my work, I played a key role in growing Sanrio's fanbase to over 48 million, boosting engagement, and fostering a community built on kindness and inclusivity. Additionally, my designs have been featured on official Sanrio apparel, in brand collaborations, and even appeared on Saturday Night Live.