Sanrio

LEAD DESIGNER (SOCIAL)
2019-2024At Sanrio, I led and designed the visual identities for all of its social channels, including @hellokitty, @sanrio, @gudetama, @aggretsuko, and @hellokitty, infusing each with an elevated kawaii aesthetic. My designs were typographically driven to align with Sanrio’s positive messaging. Through my work, I played a key role in growing Sanrio's fanbase to over 48 million, boosting engagement, and fostering a community built on kindness and inclusivity. Additionally, my designs have been featured on official Sanrio apparel, in brand collaborations, and even appeared on Saturday Night Live.


APPAREL

Social assets directly inspired and used in merchandise such as t-shirts, sweatshirts, and totes.




SATURDAY NIGHT LIVE

The SNL Hello Kitty Skit featured typography for a Hello Kitty social post created in 2022.