At Sanrio, I led and designed visual identities for all social channels, including @hellokitty, @sanrio, @gudetama, and @aggretsuko, infusing each with an elevated kawaii aesthetic. My designs were typographically driven to align with Sanrio’s positive messaging. Through my work, I helped grow Sanrio's fanbase to over 48 million, boost engagement, and foster a community built on kindness and inclusivity. My designs have also appeared on official Sanrio apparel, in brand collaborations, and on Saturday Night Live.