Team USA x Hello Kitty
Brand Campaign · Digital Marketing · Visual Design
Project Overview:
For the Tokyo Olympic and Paralympic Games, Sanrio partnered with Team USA to pair Hello Kitty’s playful spirit with the energy of athletic achievement. The campaign brought two instantly recognizable identities together across social, email, and web, including a partnership with Olympian Allyson Felix.
The challenge was to blend Hello Kitty’s soft, friendly look with Team USA’s bold, patriotic identity without losing either one.
Creative Approach:
The visual direction balanced Hello Kitty's playful aesthetic with Team USA's bold, patriotic identity. Campaign graphics incorporated recognizable character imagery, energetic compositions, and cohesive branding to create an engaging experience across digital marketing channels.
Team:
Susan T., Marketing Director
Erin R., Senior Brand Manager
Marlaine M., Social Media Manager
Susan T., Marketing Director
Erin R., Senior Brand Manager
Marlaine M., Social Media Manager
My Contribution:
I designed the partnership announcement key graphic and a series of social graphics, including the Allyson Felix Q+A for Instagram Stories, working within both brands’ guidelines to keep the campaign cohesive across channels.
Inspirational Social Media Graphics to Inspire Health, Wellness, and Teamwork.
Allyson Felix Q+A via Instagram Story
Allyson Felix Partnership Announcement Key Graphic