Team USA x Hello Kitty
In support of Team USA competing at the Olympic and Paralympic Games Tokyo 2020, Hello Kitty is an official partner and “Global Ambassador for Inclusivity”.
I led support as the creative designer for the Team USA x Hello Kitty campaign by developing all digital creative assets. This includes announcements and promotional graphics that promote positivity by highlighting teamwork, girl empowerment, health, and wellness across all social media channels. I also supported the launch of a landing page. Developed dedicated email campaigns through sanrio.com that creatively showcased the collaboration's product line to drive consumers to key retailers (Target, Urban Outfitters, Sanrio.com, and Sanrio retail stores).
Contribution:
Creative Design
Social Media
Email Marketing
Creative Design
Social Media
Email Marketing
Susan T., Marketing Director
Erin R., Senior Brand Manager
Marlaine M., Social Media Manager
- Highlight partner values: teamwork, empowerment, health and wellness
- Drive Consumers to Key Retailers
Inspirational Social Media Graphics to Inspire Health, Wellness, and Teamwork.
Allyson Felix Q+A via Instagram Story
Allyson Felix Partnership Announcement Key Graphic